The Moon Festival or Lantern Festival is popular festival and has been celebrated for more than three thousand years in some Asian countries including china. It is celebrated on the 15th of the 8th lunar month during which the month said to be biggest and brightest. This functionality makes this festival of extreme importance culturally and symbolically with a perfect timing to offer special gifts to your business partners and colleagues, alike. Mooncakes are especially significant throughout the culture and are perfect for a corporate gifting program.
From Where and Why Started the Mooncakes
The traditional Chinese history of mooncakes can be traced back to their use in rituals of sacrificial offerings to the moon. The tributes were intended to be given in appreciation of the harvest made in the course of autumn. It gradually devolved into an opportunity to feed the family and friends during the big full-moon feast on the Mid-Autumn festival. They are round shaped and bright like the full moon of this very night.
Today moon cakes symbolize prosperity, togetherness and reunion during the occasion. Their sweet and dense filling also represent a sweet and juice life and abundance. Sharing and giving these pastries retain and create harmony and belongingeness among friends, colleagues, business associates and families. Thus, in terms of business, mooncake gift during festival gives the recipient and company’s appreciation, well-wishing and wishes of prosperity respectively.
Why It Is Wise To Gift Mooncakes
Beyond their strong cultural meaning, mooncakes also work well as corporate gifts for a few key reasons:
Luxury looks and style
Many commendable gift sets of mooncakes are richly packaged in elegant boxes. The pastries themselves, and don’t the imagination, have illustrations done in edible gold or silver or have designs imprinted on them. These special trims make them ideal for being used as corporate gifts, that will impart a touch of sophistication and opulence.
Source of Filling and Flavors
There are the usual sweet fillings: red bean or lotus seed paste however nowadays, the times have called for innovation. Today the fillings consist of chocolate, fruit, ice- cream, souffle, and savory types as well. It is possible for companies to choose different gift sets so that the recipient can get to try out variety of flavors that appeal to people of different preferences. The fact that they can be made in many different ways is probably one reason why people of virtually all ages and from all over the world can find mooncakes palatable.
Convenient Flexible Portions
Many mooncake gift sets are provided already sliced into bite sizes for easy portability or when serving. It is easier for the recipient to have a slice at a time without doing it by themselves, or slicing the moon cake. The portions also reduce food wastage whilst at the same time allowing it to be shared with more people. It is a touch that makes or reminds them of a giver who cares about them or thought about them.
Can Be Appreciated Year-Round
These products are not limited to certain seasons like people gift hampers of Christmas cookies or thanksgiving pies, mooncakes can be consumed all through a year. Because the products are non perishable the recipient is can keep uneaten one for consumption in several weeks or even months. Every time they indulge themselves with a portion, the positive aspect of giving and the related memory is shared again.
Can Have Customised message
To avoid just delivering the gift along with a good wish, gifting companies can add own cards to the mooncakes as gift packages. These cards may contain the company logo along with the names, well wishes and autograph of specific officers to brand them. The closeness of this kind of human interaction contributes to the success of the whole business and to increase the credibility of the business relations.
How the Mooncakes can be used as More than just a Marketing Medium
Beyond gifting to individual partners and clients, forward-thinking companies are getting creative by using mooncakes as marketing tools during Mid-Autumn Festival:
Involve artisanal bakeries in the creation of exclusive mooncake cases with company standard hues, typeface, emblem, and identity. They should be offered to employees, clients and event attendees to enhance gross brand visibility and memorability.
- The corporations should be encouraged to establish and run gift shops displaying attractive gift mooncake sets. Give employees special offers and late stages of discounts to encourage them to order items in large quantities due to employee gifting.
- Promote mooncake sampling for the public as a social media marketing tool. Give attendees an option to share the event on their other social media accounts to aid in spreading the brand name to other untapped Demographics.
The potential for extension is enormous when firms start focusing on cultural celebrations such as the Mid-Autumn festival and the tradition of gifting mooncakes. Politically correct novelties accompanied with elegant display enhance sonata sweetness in work relations and the corporate world in general. Their portrayal of unity also aids companies in achieving better communication with stakeholders in an era of social distance.