Lunar new year also called spring festival is one of the greatest celebrations by Chinese and Chinese descendant across the globe. People celebrate as it is a beginning of a new lunar year, families gather, people have rich delicacies and share messages and greetings with each other.
In addition, people believe it is incomplete without a welter of impressive and tasty Chinese New Year foods, which represents happiness, prosperity, and harmony. During the festive season, CNY gifts are used as the Chinese Calvin pour them on relative, friends, business associates and employees as a sign of good luck. These days, firms are also coming up with CNY goodies as a token way of remembrance for the valued clients and employees as a cultural practice.
That then begs the question, why CNY delicacies should be chosen as the corporate gifts? Here are some compelling reasons:
Educate the recipients on potentials of Chinese traditions
It is remarkable for people to learn what one can do during such a holiday such as Chinese New Year. Themed CNY goodies allow people to have a realistic sample or experience of some important rites that the few may never have come across. For example the tosses and the small round balls known as tangyuan symbolizes the family and unity while pineapple tarts symbolize prosperity. With much consideration and intent, these cultural differences are incorporated into the daily practice to add richness into the people they work with and/or transact business as well as to overcome the hugh language barrier to foster a positive interpersonal interaction.
Make gifts that would send a message
Well-wishing foods and other accompanying snacks during the Chinese new year are more affirmative than any ordinary gifts. CNY goodies are not just casual sweet items or biscuits that convey an intended message of goodwill such as wishes for good health, prosperity, longevity etc Companies that share meaningful CNY snacks create not only a physical impression with the item itself but also an intrinsic impression with the message that the item brings. Clients and peers will enjoy this intentional effort of integrating Chinese culture and philosophy into corporate gifts.
Allow the recipients with a burst or flavors
Traditional People’s Republic of China food items are a fascinating assortment of exciting product tangible aspects and properties. Both familiar specialties such as bak kwa, pineapple tarts and kueh bangkit and novelty products like durian rolls and snow skin mooncakes give a taste sensation. It will be a delight to the colleagues and the clients when they indulge in the thematic tasty food delicacies. The fun and fun related products or those product with an appeal that can be associated with fun, delight and indulgence that are durable, easy on the eyes and mouth have a way of endearing people and creating brand appreciation.
Add creativity into gifting
Chinese New Year has many creative colors and lovable patterns which gives a spice of creativity into any gift. To enhance their celebration foods and snacks for the CNY, companies can use auspicious ornamental designs of blooming flowers, mandarin oranges, cute pigs or dragons. Choose gift sets that have released an individual product and packaged them in vivid and cheerful new year themes. Partners and customers will indubitably enjoy the corporate gift having aspects that imply creativity and happiness included into the event.
Treat your loved ones with specialty products
Clustering in the CNY snacks market reveals that many of these delicious foods are specialty products that are made with much effort by artisans with years of experience. Companies rely on the talents of bakers, confectioners, and other manufacturers to design delicious corpulent gifts containing premium products. Choose pineapple tarts, delicate snow skin mooncakes and health-improving wenchang chicken essence from good brands and rich manufacturers. These luxury CNY gifts are received by associates and clients as a sign of the company’s discerning choice and or high esteem they are held in, thus the accumulation of goodwill withoutBattle, 2011.
Say thank you and show appreciation
Chinese New Year brings about sentiments of relationship and generosity as everyone begins a new year collectively. CNY gift sets present a unique marketing opportunity as companies can imprint their messages of goodwill and prosperity to its associates, or even as a way of expressing thank you to employees as organizations wind up for the year. Material packages work hand in hand with encouraging blessings written in red envelopes or greeting cards that are much valued by the employees. Companies also get to relish the fact that clients too get to feel appreciated to an equal measure when companies shower them with premium Chinese New Year snacks that are branded in acknowledging their patronage over the year as the cycle prevails.
Create cultural bonds to enhance the social relations of the countries
So when encountering traditions beyond the regular gifting practices and investing in the effort to learn about differences, companies are in fact constructing meaningful connections that serve to bridge gaps within people through the virtues of understanding. Both associates and clients are aware of and appreciate efforts for sensitization of orienting personnel of other ethnicity into Chinese tradition through appropriate CNY tokens. The practice of integrating multi-racial inclusion and cultural differences assist organizations to improve together as one nation. This makes employee and client affiliation based on noble cultural appreciation happy for all.
The offers of gifts during the Chinese New Year holiday convey significance that helps to foster social bonds based on appreciation and positive wishes. As companies seize to interpret and incorporate the materiality of CNY, the cultural meanings that imply the Chinese associates, clients and the multi-racial employees, manufacturers establish affable relationships with ease through their fragrances of the goodies. The treat fosters private relationships in the same way that snacks, chosen with greater care, extend boons which attract fortune. Therefore, any items that have symbolic meanings with regards to the CNY designates corporate gifts that serve both the business world as well as the symbolic meaning of the celebration. They indeed produce tangible outcomes since the recipients are empowered, appreciated and willing to deliver organizations higher outcomes in future emerging months.