Introduction
As we can observe today’s world is more technically inclined and people are not willing to spend much time reading text content. Of all the available video media platforms, corporate video production services have become an essential part of today’s business world for business branding and communication. As communicating and informative tools that directly manipulate consumers’ behavior such video productions help as branding communications that seek to increase conversion rates and thus, the overall revenue. This blog post will also seek to explore and explain how corporate video production services develop storytelling and branding power for the production of good content.
The Rise of Video Content
Let me state it clearly: video content has become the king and queen of the Internet. Today, there are billions of videos available on YouTube, Vimeo, and any other platform you can think of, and they are viewed daily. According to Wyzowl’s 2020 State of Video Marketing report, 84% of consumers similarly claimed that they were influenced to buy products or services by watching a brand video. From this we can understand that video is one of the best ways to advertise a brand’s goods and services.
Further, videos are the most convenient and easily sharable contents than any other form of content. They can easily be inserted, published and distributed across the various social media networks hence they get to a wider audience and increase brand visibility. Since corporate video production services have the propensity of eliciting deep audience engagement, businesses need to promote the use of professional corporate videography to pass their messages in a compelling fashion.
The differents types of Corporate Video Productions
Corporate video production services ties a broad category of videos with various purposes intended to be used in business fields. Some of the most popular types of corporate videos include:
1. Explainer Videos
Explainer videos are short- usually below the five minutes- entertaining videos that effectively communicate what a product or service is, what it offers and why it is useful. Such videos are especially effective when introduced to explain how high-level concepts and concepts that a business may find difficult to understand can be of benefit to them as potential consumers.
2. Brand Videos
Brand videos are a simple way of narrating a brand through its values, mission, and purpose. This is to elicit the required emotions from the audience and develop a favorable image to the brands. Such information forms the foundation of brand videos and assists in creating a brand loyal customer base.
3. Testimonial Videos
Testimonial videos can be described as an influential marketing tool to demonstrate the authenticity and reliability of company’s offerings, as well as potential clients who are satisfied with services provided by a particular brand. These real life productions and testimonials assist the potential consumers in making the right choices they need, add credibility, and enhance the result in converting the traffic.
4. Event Videos
Event videos are true to life renditions of live conference, workshops, product launches, and other corporate events. The benefits of these videos can include, but are not limited to the following: Achieving the goals of relaying to those who have not watched the event highlights, expanding the client base, and demonstrating the firm’s skills, insight and dedication.
Storytelling in the creation of corporate videos
Another element which makes corporate video production services recognizable is the ability to tell a story. People listen and appreciate stories in a different way that they will never do when they read from the ordinary text. A corporate video turns a brand into something that is easy to remember by relying on the power of telling a story.
When incorporating storytelling into corporate video production, it’s essential to keep the following principles in mind:
1. Know Your Audience
Getting to know your fans is as vital as knowing who your audience is if you are aiming at producing satisfying videos. Take into account their likes and dislikes, hobbies and concerns They should all be reflected in the story that you tell.
2. Craft a Compelling Narrative
It becomes the responsibility of the speaker to ensure that his or her narrative keeps the audience spell bound. Start with an interesting fact, situation or problem and then build up to a climax that presents the brand’s offer as an ideal solution or response.
3. Relatability and Authenticity
The story should elate the audience, in some ways the audience was able. To achieve true emotional connection a brand should incorporate the characters, situations, emotions that are real and recognizable.
4. Stick to the Brain and Make It Pretty
Corporate videos should therefore not be long-winded as the attention span of the audience is likely to shrink within the first few seconds. Be selective with the content, pacing and keep a consistent look and feel to want to keep watching.
Corporate Video Production and Branding
Corporate video production services are very important in branding because of the following reasons. Leveraging on values, personality and key points of a brand these videos have a special ending towards the audience.
Here are some ways in which corporate videos positively impact branding:
1. Increased Brand Recall
Effective corporate videos can go a long way to enhance the recall value of the brand or make the brand more memorable. Using images, colors, and texts familiar to the audience, the videos create a connection with the brand through repetition, enlarging the brand awareness.
2. Enhanced Brand Trust
Maintaining customer relations is very important for business with more focus put in long-term relations. Based on testimonial and brand storytelling videos, it is possible to support the concept of trust in the company and its products by revealing customers’ positive feedback and presenting brand’s mission and values.
3. Improved Customer Engagement
From a marketing communications point view, videos have the potential of captivating target audiences through provision of useful information, analysis, and sheer entertainment. Through the delivery of the demographic concerns of the intended audience, corporate videos translates into increased conversion rates hence increasing customers’ loyalty.
4. An increase in Search Engine Rankings
Presently, Search Engine Giants such as Google provide preferences to websites with videos, making it easier for business to feature high on search results. It is useful to use properly selected keywords and descriptions on corporate videos so that the content of the video becomes more easily found online and gets more organic traffic.
Conclusion
With the increase of competition among ventures, it has been an imperative necessity for different business agencies to employ corporate video production services to entertain and hold their audience. Not only do these kinds of videos relate a story and create a brand image, but they also persuade consumers to make a purchase and therefore promote sales. Since more and more people are turning to videos, especially, the business should not hesitate to involve professional corporate video production service providers in order to nurture a unique corporate brand image.