As the transition to an ever more digital society progresses, corporate gifting is not what it used to be and is no longer tied to a ceramic mug or a pen bearing the company’s logo. Though the above mentioned templates are still valid to some extent, one of the modern, functional and much more effective cheap promotional gift ideas are custom USB flash drives. Unlike the other promotional product out there, USB drives are extremely versatile and are quite literally something that clients and prospects can keep your name in the front of their mind for years.
Functionality First
First of all, this aspect is extremely important because USB drives’ principle usage is in being corporate gifts due to their utility. You’re giving the recipients an object that will not merely collect dust somewhere they rarely see it – on a desk or a shelf – but something they will need and use in the virtual world they inhabit. USB storage devices have today become an essential gadget at the workplace and an individual’s daily must-have tools as physical data storage is gradually substituted by data and files in electronic forms.
Regardless of whether people use your drives to store important working documents, copying presentations between offices, sharing large graphic or video files or even save personal content, then your brand logo will be seen each time. Whereas a mug may well make an impact in the first instance, a USB drive makes an impact every time it is used – which is likely to be fairly regularly throughout the lifecycle of a device.
Enduring Brand Power
excluding the use, USB drives are known to have fairly high durability if compared to many types of promotional products. This indicates that as data requirements continue to surge, people prefer to consume and retain USB storage devices instead of going round in circles with every technological novelty. This applies to your branding and messaging out-living the event or the first time gift contact by years.
Whether the recipients keep your drives in a drawer ‘just in case’ or continue to load up your drives and continue using them to make presentations to clients and prospects alike, your logo will re appear time and time again. That is, you are in a way guaranteeing that your-frankly-your brand makes an appearance in all sorts of business and personal developments in the future. Yes, the core of the power is in using this book for decades for solving practical problems which makes its value really felt.
Customization Options
The most attractive feature of presenting corporate custom USB drives is myriad of options in personalising the gifts and branding them. In other words, there is probably no look or theme you can dream up for demonstrating your brand’s aesthetic to its fullest on a USB drive. Customization, however, is possible without necessarily having to spend large amounts of cash especially when ordering in small lots.
Beyond putting your logo on a standard drive, explore options like:
- Special sizes and forms like wristband, credit card, automobiles, clothing accessories, edibles, and other strange [.mdl]
- Bright full colour printed over the whole face of the drive casing
- Rubberized grip: helps to ensure that the device can be easily held as well as to provide good feelings in hands
- Laser engraving for industrial touch with elegance
- Videos / presentations / e-brochures and anything that you would want to share with the viewer when he/she clicks on the link.
- Light-emitting diode lighting integrated in the onboard system for the purpose of lighting.
- Packaging, Lanyard and other accessory printing
The opportunities are just about as many as the stars in the sky. Not only is it possible to label individual drives where applicable and according to the specific brand, but packing and loading additional content also enables additional messaging other than livery. Promotion should be creative and practical with a main aim of making the recipients happy.
In layman terms, you decide on corporate gifts in a bid to make the intended recipient as happy as a clam. Other rated importance included in real life included the ability to appeal to recipients and opting for more frequent circulation of your name. At the same time, constant extension of possibilities of design and variation of USB-drive also opens great potential for creativity and having some fun.
In many marketers minds, using product-like gift drives or references to organizational culture or characters can make brands more approachable. The flexibility of the platform enables the development of favorable relationships based on good and fun presents people would like to receive. Occasionally incorporate some branded chocolates, keep up with the service year celebrations through some extraordinary car drives or once during some holiday.[/cul] And the options remain as persistent as the drives do …
Where as a corporate logoed bag of golf balls or an embroidered hat might usually be the standard, custom USB flash drives are a strategic shot up to your promotional giving strategy. Hence with practical everyday usage, sustained visibility, lots of customization opportunities, infinite creativity and now with a fresher and brighter colour scheme, its time to turn on the switch towards USB gifting. Provide your clients, partners and team members while effectively promoting the branding KPIs for the following years.