Lunar New Year or Chinese New Year is a traditional event, which has millions of followers all over the world, and which is firmly connected with Chinese traditions. The festival symbolizes a rebirth and also seeks to bring business partners, clients and workers closer together. Therefore, corporate gifting during the Chinese New Year holiday is packed with potential for companies to create a positive impact that can help refine the company’s image.
Chinese New Year corporate gifts serve the very important purpose of relationship strengthening, if those gifts are carefully selected and have the cultural sensitivity components considered. Okay gifts can express themes such as gratitude, admiration and even benevolence; all these help to remind a business that it is ethical and professional. Therefore, it is recommended that any form of gift for celebrating CNY should best resonate with the ethos of the company so that optimum brand recognition effect can be produced during this festive season.
Here are some tips to help you choose the right CNY corporate gifts to boost your brand recognition:
Appreciating CNY’s Cultural Significance
The Lunar New Year has its origin with Chinese mythology and culture. It is lunar and this date is shifted each year to the first of March, and which marks the first day of spring. Thus the celebration is of various customs, symbols and colors popular among people in different parts of China and the globe.
For instance, red represents good luck, prosperity, happiness, so during Chinese New Year it is seen in decorations items of clothing, gifts etc. It also important to consider certain prohibitions, for instance, a clock or a knife – both are considered to bring misfortune.
Buy High Quality, Long-lasting Products
One fundamental aspect to look at when choosing CNY corporate gifts is the quality of the product to be used. The Chinese are passionate about good workmanship which means that giving out good quality items should be the order of the day. This, not only is your token of appreciation to the recipient but also your company’s stamp of quality to the world.
There is nothing like the pineapple for a CNY gifts because they are shaped like a symbol of wealth. Telstar pineapple gifts are high-quality, handcrafted pineapple gifts that can impart a perfect image of you and your company to your clients or partners.
3. Personalize Your Gifts
I believe if personal touch is added to words chosen in presenting a gift, then this makes a big difference, not to mention during CNY celebrations out there. The branding of corporate gifts, including logo imprinting, a special message or symbol of fortune to your collaboration will show more commitment to the relationship.
For example, you may create a red envelope with money for example, put your company’s logo or any specific design on it that you want to display on the envelope. It would also be appreciated by your recipients because it is in fact traditional CNY gifts that symbolize good wishes and blessings.
4. Convey Your Company’s Values
Making the right impression with gifts is crucial, however, it is crucial not to forget about the values that your company has to offer. The gifts that you are providing should mirror the business line and professionalism and respect, the notion that the client has regarding your business should be captured once he interacts with the gifts.
Balancing CNY Traditions: A Delicate Act
Although it is important to ensure that there is reflection of your company branding on these gifts, perhaps not at the expense of culturally important features. Clients will certainly be receptive to gifts that are symbolically correct and appropriate for CNY than they would be to gifts that you have labeled with your company logo.
Choose Gifts That Last
Choose gifts that the recipients can use or put for display, for a considerably long time so that the message can stay on for sometime. High quality and creatively designed desk calendar such as wooden desk calendar can become a symbol of lucky and prosperous year, and can be a visual representation of your company branding while reminding of endearing appreciation every day.
Remember the Recipient
When choosing CNY corporate gifts, it is important to consider interests, preferences as well as cultural values of the target clients. It is advisable for gifts to be as relevant to the receivers as possible; in acknowledgment of their hobbies or line of businesses or their belief.
For example, if you are faced with a client who is a reader, then a delicately cover Chinese proverb or personalized calligraphic piece will likely to leave a mark. At the same time, a potted bonsai tree may be deemed to represent growth and success and will be valuable to a business person.
Therefore, when choosing corporate gifts during CNY, the focus should be on selecting quality, meaningful, and culturally sensitive items, such as thoughtfully curated CNY goodies. By personalizing your gifts and aligning them with your company’s values, you can leave a lasting impression on clients and partners. Every time these goodies are enjoyed or the gift items are displayed, your company’s logo, professionalism, and heartfelt message of gratitude will serve as a constant reminder throughout the Chinese New Year celebrations, setting your business apart in a memorable way.
All in all, the Chinese New Year is a prospect for the improvement of the connections with business partners, as well as with other people. Prominent and carefully selected corporate gifts at this time can be a very positive sign of goodwill, to help strengthen your brand identity among your preferred clientele, employees and associates.