Tied to the corporate entity, employees, clients and even partners can always appreciate and recognize corporate gifts as part of their promotional strategy. But as new company after company chips-in with their own social networks, they are no longer unique. Even when giving gifts, it is very important to put some effort while wrapping the gifts. This is where customized carton boxes come into play in a big way.
Create a Premium Image
Carton boxes might not be sexy but this is the initial point of engagement that the receiver gets to interface in with your brand. Do not make the mistake of using generic boxes; see that your logo and brand colour is imprinted on the box. You should also be able to write something like “Enjoy your gift from [company name]”. This way, when the person receives it, perceived him or her as unique before even using it to open what is inside the gift, this contributes a positive perception towards the brand.
This intermediaries also help to cement these perceptions when the recipients are all greeted with beautiful prints and company imagery instead of plain brown packing. This increases brand familiarity and makes you the go-to corporate gifter in the mind of the recipients. And in time it becomes part of a recipients expectation of what you have in store for him or her next.
Remind Recipients That They Are Special
Gift packaging also has a tremendously significant impact on people’s emotions. Custom designed boxes go a long way in making the user feel thrilled than from an ordinary designed box. These gestures warm them up to actually receive the gift exciting them as they are more concerned with what is contained in the package of the gift you have given them.
You can also add relative shapes, size, pictures and wording, that can be appealing to the specific audience you are targeting. For instance, develop tour related boxes for clients in the tourism sector or use inspirational words for the respective staff’s employee. Such personalization shows that some time and effort has been spent to understand recipients and make provisions towards their choice. Other such details go toward building those emotional bonds through the use of gifts.
Improve Unboxing Experience
Sometimes an add can be made fun to unbox a gift simply because of the material used as well as packaging. For example, you can come up with box styles in layers to make people wait for several surprises to unfold. Or upgrade to Better Papers with for instance soft-touch matte, glossy varnishes, embossing, and foil stamping to give your audience a real invite to touch.
Windowed boxes are also rather beneficial when it comes to presenting products in a rather lavish fashion and at the same time keeping some details out of sight in a deliberate manner. Other creative approaches to adding zest to packaging include ribbons, trays, internal support, shreds etc. When the recipients engage with these fun-related experiences linked with your brand, they will share it and post on social media, creating reduced-cost advocacy.
Brand Communication
Custom boxes enable a firm get perfect matched communication with its products besides matching across the touch points. For instance, packing glasses or electronics in luxurious leatherette boxes tell the buyer they are dealing with quality and well protected goods. In the same way, a range of organic skincare seems more natural both in an appealing minimalist way, wrapped in a recycled kraft cartons rather than a plastic clamshell. For promotional products such as mugs and umbrellas, consistency in the brand images is a perfect way of passing core brand messages.
Integrated product packaging also offers a wide opportunity to demonstrate imagination and feelings through the designs. Gifts to mark a birthday or anniversary can have their wrappings done with the colour and icons associated with the occasion onto them. Enabling packaging to support and enhance such products results in complete brand experiences.
Differ packaging of Various Gift Assortments
Large organizations for instance buying institutions order special gifts in sets including many pieces for different uses. Evening packing of assortments of boxed chocolates, hampers, care packages etc., may look monotonous and repetitive if packed in one style uniformly. As such using packaging that varies according to the assortment also provides distinction. For example chocolates can fit well in tray-and-sleeve style boxes and self-care boxes can be placed in kraft gift bags.
When different colored bows, ribbons, inserts and labels are used on the respective assortments, the receivers can easily tell one gift from the other. It shows that some considerations were given to match the personality of each package with the appropriate enclosures. This way the recipients get to receive gifts that are specially made for them right within a bulk order. Such targeting goes a long way to ensure that gift impacts cut across all demographics in the most efficient ways possible.
Build a Company’s Green Image
Today’s recipient has embraced the culture of sustainability and reciprocate such gestures of beautiful packaging of a gift. The principle of green values expressed via choosing eco-friendly kraft paper with recyclable bamboo fiber. Moreover, preferring such reusable designs which recipients can further utilize such as metallic tins for holding knick-knacks; such projects a good image of an environmental company.
Single material packaging is the most appropriate compared to complex multi-material packaging products that are challenging to recycle. Silicone reusable tape can now replace rigid plastic, difficult to dispose of types of tapes. Unlike the traditional types of packaging where enclosures such as plastic trays are packed inside carton boxes, the former is fitted into such boxes thus saving on space. Such measures may seem more like slices of finer print but are in fact a long way towards making brands look like responsible members of corporate society by gifting. Such gestures are not lost to the recipients and are highly valued as they create a purpose to messages that go with the corporate gifts.
Summing Up
Holidays as key gifting moments are unique opportunities for brands to engage communities by so doing voicing care for their tastes. Custom printed carton boxes therefore act as very effective methods through which such expressions may be creatively portrayed through packaging. They clearly demonstrate whether you put your character or emotion into it, or whether it came out of a generic corporate gift production line. Therefore exchange gift packaging as your brand in order to make intensive brand impressions. Attractively and ethically aligned packaging initiatives prove that you’ll gift purposefully with your heart’s intent.